1. Este vb de filme, jocuri, soft si muzica.
2. Direct proportional = cu cat scade pirateria mai mult, cu atat cresc vanzarile mai mult.
3. A se lua in calcul:
-
raportul BSA care arata cresterea vanzarilor in paralel cu scaderea pirateriei.
Q. If piracy rates are lowered, won't users simply stop using the software that was once "free"?
A. Yes, some will not use the previously pirated software, as some will substitute other software. But some will pay for it. However, a lower piracy rate will stimulate more economic activity (which can pay for more software), as well as more software production, more marketing, more R&D, and better products, which will spur more demand. IDC believes that these effects counter one another, making a linear relationship between lower software piracy and higher software-related spending, employment, and tax revenue justifiable, especially since IDC is working within a narrow range of piracy change (10 points). We have confirmed this by looking at the ratio of software spending to hardware spending in the countries in the study. Countries with higher piracy rates tend to have lower software-to-hardware ratios. In many cases, lowering the piracy rate by 10% to that of another country still yields a new level of software spending that is below that of the country with the lower current piracy rate.
- puterea de cumparare, pretul, calitatea, accesibilitatea - toti acestia sunt factori care pot scadea sau creste vanzarile, fara sa aiba neaparat legatura cu rata pirateriei.
- orice copie piratata inseamna automat o copie ce putea fi vanduta?
Bookmarks